Created brand assets, illustrations used for social media designs, prints. Led the team in story boarding and creation of motion video used for the company's rebranding. Additionally, I was in charge of the ideation, design, and production of 5,000 voucher cards and 2,000 sticker packs used during this big brother's project. I led the creation of designs and video content initiatives during flash sales events, which facilitated the sale of over 700 products in under 5 hours. I also worked closely with growth marketing team on a campaign for Meta and Google, which yield over 1.4 million impressions and propelled click-through rates from 0.4% to 4.6%. I also led the creation of lifecycle email template designs which was used for customer rentention.